SAYSH

I Creative produced the launch of Olympic track star Allyson Felix’s new shoe brand SAYSH. In collaboration with the brand and designer Gabriel Chan, I Creative Productions created a unique and experiential space that will serve as the physical home of the brand. Home of Saysh, located at The Platform in Culver City, provides consumers a place to experience the brand as a destination that’s been crafted with as much attention and care as their products. Each material and element were chosen to celebrate the artfully made shoes and Allyson’s journey.