Martin Lutz, born in Milan Italy, is an Italian-American Creative Director, Director & Producer. He works mostly in film & advertisement, curating projects from start to end for I CREATIVE PRODUCTIONS. Born in the industry, from fashion photographer father and fashion PR mother, he's been involved in fashion, photo & film sets from an early age. Martin developed a passion for cutting edge technologies and new formats of medias used as a source for storytelling. Through the years he took on many roles. Starting from PA and photo assistant all the way to producing, directing, and developing media projects for multiple brands & publications. These experiences gave Martin a broad overview in the importance of each role in a creative collaboration, both in office and on set. Prior to Los Angeles, Martin lived in New York where he graduated from NYFA while working at Adidas Fashion group in the marketing department. Since then his goal has been to create a connection between his projects and viewers through storytelling. Some of his clients include Samsung, Replay Jeans, Loewe, Bulgari, Louis Vuitton and many more.