Martin Lutz, born in Milan Italy, is an Italian-American Creative Director, Director & Producer.
He works mostly in film & advertisement, curating projects from start to end for I CREATIVE PRODUCTIONS.
Born in the industry, from fashion photographer father and fashion lifestyle PR mother, he's been involved in fashion, photo & film sets from an early age. Martin developed a passion for cutting edge technologies and new formats of medias used as a source for storytelling.
Through the years he took on many roles. From starting as a production and photo assistant to producing, directing, and developing media projects for multiple brands & publications. This gave Martin a broad spectrum of different roles and the importance in creative collaboration both in the office and on set.
Prior to living in Los Angeles, Martin lived in New York where he graduated from NYFA while working at Adidas Fashion group directly with the VP of Marketing.
Since then his goal has been to create a connection between his projects and viewers to elevate and excite through storytelling.
Some of his clients include Samsung, Replay Jeans, Loewe, Bulgari, Louis Vuitton, Hurst Magazine and many more.